# identity.md

## Organization Overview
- **Company Name:** Otteroo
- **Mission:** To make supervised water play accessible and familiar for babies from an early age using innovative neck floats.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Serving over 485,000 families globally.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Tiffany, Founder (https://otteroo.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering early water familiarity and positive experiences for babies, inspired by the founder's personal journey to overcome fear of water.

## Operations & Structure
- **Business Model and Operational Approach:** Designing, manufacturing, and distributing baby neck floats (MINI and LUMI) for adult-supervised water play, primarily through direct-to-consumer sales.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.